Daniel Incandela
Daniel Incandela is an Indianapolis-based marketer whose site describes him as a six-time chief marketing officer with more than 20 years leading marketing transformation, brand strategy and company messaging at organisations in the arts, motorsports and SaaS, from $10 million startups to $400 million global companies. He now offers fractional CMO leadership, brand strategy and messaging work through DI Inc LLC. His site's tags reference ExactTarget and the Indianapolis Motor Speedway among past subjects. Nobody pays to be ranked.
Why it’s hereA six-time in-house CMO, per his site, now working as a fractional and interim marketing leader out of Indianapolis. Number 8 of the fractional CMOs in the Midwest.
Who leads itDaniel Incandela, Fractional CMO, Brand Strategist and Messaging Architect.
Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
A fit forCompanies between roughly $10M and $400M in revenue, especially in SaaS, motorsports and the arts, that want a six-time CMO and StoryBrand Certified Coach to sharpen brand messaging on a fractional basis.
- Based in
- Indianapolis, IN
- Team size
- 1–10 people
- Led by
- Daniel Incandela, Fractional CMO, Brand Strategist and Messaging Architect
- Known for
- fractional and interim CMO · brand strategy · company messaging · SaaS, arts and motorsports
- Best for
- Companies between roughly $10M and $400M in revenue, especially in SaaS, motorsports and the arts, that want a six-time CMO and StoryBrand Certified Coach to sharpen brand messaging on a fractional basis.
- Estimated cost
Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.
Typical industry estimate, not a quote from any firm on this list.
- Office
- (1) 317 616 8918

Sources danielincandela.com, linkedin.com
On this list
Also based in Indianapolis
Describe the job. One fractional CMO writes back.
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