Independent list · re-checked September 28, 2026 · published by Primortul LLC

Daniel Incandela

Daniel Incandela is an Indianapolis-based marketer whose site describes him as a six-time chief marketing officer with more than 20 years leading marketing transformation, brand strategy and company messaging at organisations in the arts, motorsports and SaaS, from $10 million startups to $400 million global companies. He now offers fractional CMO leadership, brand strategy and messaging work through DI Inc LLC. His site's tags reference ExactTarget and the Indianapolis Motor Speedway among past subjects. Nobody pays to be ranked.

Why it’s hereA six-time in-house CMO, per his site, now working as a fractional and interim marketing leader out of Indianapolis. Number 8 of the fractional CMOs in the Midwest.

Who leads itDaniel Incandela, Fractional CMO, Brand Strategist and Messaging Architect.

Estimated cost

Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

A fit forCompanies between roughly $10M and $400M in revenue, especially in SaaS, motorsports and the arts, that want a six-time CMO and StoryBrand Certified Coach to sharpen brand messaging on a fractional basis.

Based in
Indianapolis, IN
Team size
1–10 people
Led by
Daniel Incandela, Fractional CMO, Brand Strategist and Messaging Architect
Known for
fractional and interim CMO · brand strategy · company messaging · SaaS, arts and motorsports
Best for
Companies between roughly $10M and $400M in revenue, especially in SaaS, motorsports and the arts, that want a six-time CMO and StoryBrand Certified Coach to sharpen brand messaging on a fractional basis.
Estimated cost

Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.

Typical industry estimate, not a quote from any firm on this list.

Daniel Incandela homepage, captured September 28, 2026
danielincandela.com · homepage on September 28, 2026

Sources danielincandela.com, linkedin.com

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