fractional CMOs in Indiana

• Indianapolis, IN (2)

1. 04 on the list · Lafayette, IN

   Treefrog Marketing | Kelly Rice Fractional CMO

   Since 2000 · 1–10 people

   Treefrog Marketing is a Lafayette, Indiana firm founded in 2000 by Kelly Rice, who describes more than 25 years of marketing leadership and now works with owners as a fractional chief marketing officer. Its site says she sets direction, decides where resources go and oversees existing teams and vendors for companies with roughly $2 million to $15 million in revenue, with a focus on plumbing, HVAC, roofing, electrical and construction businesses, and lists clients including Vista Manufacturing, Purdue CEM and Ciriello Plumbing. Clutch records the firm as founded in 2000 with 2-9 staff.

   Why it’s hereA 25-year Indiana practice with named trades and manufacturing clients and a fractional CMO model priced and described in detail on its site.

   Who leads itKelly Rice, Founder and Chief Marketing Strategist.

   Work they can showFull-service remodeling company (unnamed). Marketing program the case study credits with $612K in new-customer revenue and an 11:1 return. Auto detailing company (unnamed). Built the marketing foundation as the business grew from $250K to $3M in revenue, per the case study. HVAC company (unnamed). Growth marketing case study for an HVAC contractor.

   Published pricing

   • Done-for-you digital marketing from $3,200/month and fractional CMO engagements from $7,500/month, plus media budget, per its site.

   fractional CMO · home services and trades · B2B · marketing strategy for $2M-$15M companies

2. 08 on the list · Indianapolis, IN

   Daniel Incandela

   1–10 people

   Daniel Incandela is an Indianapolis-based marketer whose site describes him as a six-time chief marketing officer with more than 20 years leading marketing transformation, brand strategy and company messaging at organisations in the arts, motorsports and SaaS, from $10 million startups to $400 million global companies. He now offers fractional CMO leadership, brand strategy and messaging work through DI Inc LLC. His site's tags reference ExactTarget and the Indianapolis Motor Speedway among past subjects.

   Why it’s hereA six-time in-house CMO, per his site, now working as a fractional and interim marketing leader out of Indianapolis.

   Who leads itDaniel Incandela, Fractional CMO, Brand Strategist and Messaging Architect.

   Estimated cost

   Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.

   Typical industry estimate, not a quote from any firm on this list.

   fractional and interim CMO · brand strategy · company messaging · SaaS, arts and motorsports

3. 09 on the list · Indianapolis, IN

   Devra Callaghan, Fractional CMO

   1–10 people

   Devra Callaghan is an Indianapolis-based fractional chief marketing officer who describes 30 years of experience across automotive SaaS, technology, financial services, healthcare and manufacturing, combining agency work with corporate roles leading national marketing teams. Her site offers executive-level marketing leadership on a flexible part-time basis alongside speaking and leadership-development programmes branded LeadHERship and The First Seven. RocketReach lists her practice as operating under her own name since 2024.

   Why it’s hereThree decades of corporate and agency marketing leadership, per her site, applied as a solo fractional CMO for automotive-tech and SaaS companies.

   Who leads itDevra Callaghan, Fractional CMO.

   Estimated cost

   Estimated: $8,000–$15,000/mo, typical for Midwest fractional CMO retainers; not a quote.

   Typical industry estimate, not a quote from any firm on this list.

   fractional CMO · automotive SaaS and technology · financial services and healthcare · leadership development

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