Independent list · re-checked September 28, 2026 · published by Primortul LLC

Treefrog Marketing | Kelly Rice Fractional CMO

Treefrog Marketing is a Lafayette, Indiana firm founded in 2000 by Kelly Rice, who describes more than 25 years of marketing leadership and now works with owners as a fractional chief marketing officer. Its site says she sets direction, decides where resources go and oversees existing teams and vendors for companies with roughly $2 million to $15 million in revenue, with a focus on plumbing, HVAC, roofing, electrical and construction businesses, and lists clients including Vista Manufacturing, Purdue CEM and Ciriello Plumbing. Clutch records the firm as founded in 2000 with 2-9 staff. Nobody pays to be ranked.

Why it’s hereA 25-year Indiana practice with named trades and manufacturing clients and a fractional CMO model priced and described in detail on its site. Number 4 of the fractional CMOs in the Midwest.

Who leads itKelly Rice, Founder and Chief Marketing Strategist.

Work they can showFull-service remodeling company (unnamed). Marketing program the case study credits with $612K in new-customer revenue and an 11:1 return. Auto detailing company (unnamed). Built the marketing foundation as the business grew from $250K to $3M in revenue, per the case study. HVAC company (unnamed). Growth marketing case study for an HVAC contractor.

Published pricing
  • Done-for-you digital marketing from $3,200/month and fractional CMO engagements from $7,500/month, plus media budget, per its site.

A fit forHome-service and trades companies such as plumbing, HVAC, roofing and remodeling firms with roughly $2M to $15M in revenue that want a part-time CMO and a StoryBrand-based marketing plan.

treefrogmarketing.com ↗Get matched — free, no obligation
Based in
Lafayette, IN
Founded
2000
Team size
1–10 people
Led by
Kelly Rice, Founder and Chief Marketing Strategist
Known for
fractional CMO · home services and trades · B2B · marketing strategy for $2M-$15M companies
Named clients
Vista Manufacturing, Robert Goodman Jewelers, Purdue CEM, Premier Auto Detailing, Ciriello Plumbing
Best for
Home-service and trades companies such as plumbing, HVAC, roofing and remodeling firms with roughly $2M to $15M in revenue that want a part-time CMO and a StoryBrand-based marketing plan.
Selected work
  • Full-service remodeling company (unnamed). Marketing program the case study credits with $612K in new-customer revenue and an 11:1 return. source ↗
  • Auto detailing company (unnamed). Built the marketing foundation as the business grew from $250K to $3M in revenue, per the case study. source ↗
  • HVAC company (unnamed). Growth marketing case study for an HVAC contractor. source ↗
Published pricing
  • Done-for-you digital marketing from $3,200/month and fractional CMO engagements from $7,500/month, plus media budget, per its site.
Office
17 S 6th St, Suite T · Lafayette, IN · 47901 · (765) 588-5808
Treefrog Marketing | Kelly Rice Fractional CMO homepage, captured September 28, 2026
treefrogmarketing.com · homepage on September 28, 2026

Sources treefrogmarketing.com, clutch.co, linkedin.com · LinkedIn ↗

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